How Retailers Balance Sourcing New Brands Vs. Trusted Staples

Panelists: Lauren Tarullo (Cena Luna), Gemma Greenhill (Grön Kulle), Mary Meyer + Emma Kadar-Penner (Friends NYC), Nadine Joseph (Peak + Valley)

Zoom Link: https://us06web.zoom.us/j/83686484790

It’s an age-old question. Which is the smarter purchase: a new and trendy brand, or a trusted best-seller? In this panel discussion, we’re eager to chat with some of our up-and-coming brands: shelf-worthy brands with whom our community isn’t yet 100% familiar. We often shine a spotlight on our best-sellers, but know that our retailers also crave newness and want to set themselves apart.

Brand Takeaway: How to pitch yourself to retailers who may be hesitant to try something new.

Retailer Takeaway: How to balance sourcing new brands vs. trusted staples.