The Realities of Running a Mission-Driven Business

Panelists: Omotola Akinbiyi (Bon Femmes), Kelly Wang (Rue Saint Paul), Nia Thomas (Nia Thomas), Gabriella Seviya (Crumi Stuff)

Zoom Link: https://us06web.zoom.us/j/85937685507

We included this quote from McKinsey Partner Bo Finneman in last quarter’s Trends Report, and we feel it’s a great lead-in to this panel: “{Gen Z is} looking beyond tangible products and actually trying to understand what is it that makes a company tick. What’s its mission? What is it actually trying to build for us as a society?” Today’s consumer is hell-bent on discovering what brands are all about before making a purchase. In this panel discussion, we’ll hear from top brands whose values stand at the center of their business, and the retailers who purchase from them.

Brand Takeaway: How to infuse your marketing with transparency so that consumers and retailers understand what you stand for.

Retailer Takeaway: How and why buying from mission-driven brands can equate to more sales and engagement from your consumer community.